It’s not that we actually need more advertising in the world, and I’m absolutely surprised that no one has ever done this before, but have you ever looked at someone’s foot prints in the sand or in the snow, or how about a wet foot print on a dry sidewalk?
How come no marketing genius has never put a rubber stamp on the bottom of their shoe that leaves a positive imprint? Imagine the left shoe imprinting the word, “Buy” and the right shoe imprinting the word “Widgets.” Imagine the product imprinting that could be done by just walking a hundred feet dawn the beach after an advertising shoe walked by. Even if your impression was only subliminal suggestion, the imprint and branding could be very effective.
So if you are in advertising and you run with this idea, remember I’ll be happy to take a cut for being the creative force behind the idea. And I am available for future ideas and consultation.