Being an unaffiliated voter I am the target of both Republicans and Democrats who want to sway me to vote for their candidates. If you are in the party leadership I think you should know that I throw all of your mail away without reading it (as does everyone else) and I keep track of who phoned me most often and every phone call I get on behalf of a candidate makes me less likely to vote for them. Rob Cornilles' campaign bothered me with 7 calls, one of which was a robo call from a former commissioner, who I saw recently and asked if he had lost his mind...
Look, I don't care what your campaign people tell you but a lawn sign has never convinced me to vote for someone. A direct mail campaign has never changed my mind and most of all phone calls make me run in another direction. I find it ironic that a candidate that wants less government intrusion feels free to intrude in my life via the telephone.
Trust me, I know what you stand for and against. I know what you said in your debates. I read the voter pamphlet. If you want to impress me don't waste money on lawn signs, mailings surveys and phone banks. Take your campaign funds and donate them to a food bank or to a non profit clinic or to schools in your district. This would tell voters that your heart is really in the causes you believe in and getting elected will be a benefit of your charity.