Business Names

There was a bit on the Simpsons when Marge and Homer were trying to come up with a name for their son and as they went through the list they found that most names they came up with had uncomplimentary words that rhymed, like Bob the Slob, Fred is Dead… They finally thought of one that they couldn’t think of a rhyme for, Bart. They were wrong, of course.

I often wonder about business that come up with a name that can be twisted beyond recognition and eventually harm the whole company. When I was growing up we never called it Radio Shack, it was always Shit Shack. Stewart Anderson’s Black Angus was always Stewart Anderson’s Black Anus. In Astoria the Custard King was turned to Mustard King. I have heard many for the Pig and Pancake that not only insulted the food, but the staff as well.

Lelo, while driving through town even did something about Hunt’s Home Furnishing on her blog, and she was just passing through. Something about it being owned by Mike Hunt…

Businesses, please think about your name before you commit to it. If poorly named, your business will never be able to gain momentum in the business world. It will always hold you down and give us more to laugh at that we deserve.

I say this as I'm about to invest in a new business for up-scale pet products. We are thinking of calling it "Doggie Style."