Saturday, June 16, 2007

Business Names

There was a bit on the Simpsons when Marge and Homer were trying to come up with a name for their son and as they went through the list they found that most names they came up with had uncomplimentary words that rhymed, like Bob the Slob, Fred is Dead… They finally thought of one that they couldn’t think of a rhyme for, Bart. They were wrong, of course.

I often wonder about business that come up with a name that can be twisted beyond recognition and eventually harm the whole company. When I was growing up we never called it Radio Shack, it was always Shit Shack. Stewart Anderson’s Black Angus was always Stewart Anderson’s Black Anus. In Astoria the Custard King was turned to Mustard King. I have heard many for the Pig and Pancake that not only insulted the food, but the staff as well.

Lelo, while driving through town even did something about Hunt’s Home Furnishing on her blog, and she was just passing through. Something about it being owned by Mike Hunt…

Businesses, please think about your name before you commit to it. If poorly named, your business will never be able to gain momentum in the business world. It will always hold you down and give us more to laugh at that we deserve.

I say this as I'm about to invest in a new business for up-scale pet products. We are thinking of calling it "Doggie Style."


Blogger Auntie said...

Great post Guy! Love the photo too, you know ;)

6:36 AM  
Anonymous Jose de Marquez said...

One of the all time worsts that I saw was the Soapy Beaver Automatic Car Wash, in Anchorage.

The customer was instructed how to complete his business via a series of signs illustrated with a cartoon Beaver that said things like "Soapy Beaver Says Insert Correct Amount In Coin Slot", or "Soapy Beaver Says Make Sure Car Windows Are Closed"...

Of course, the first sign was "Soapy Beaver Says Enter In Rear"

9:38 AM  
Anonymous Anonymous said...

Back in the days when the Pig was open all night folks would go to breakfast after closing down the bars. At that time it was commonly referred to as the 'Scarf and Barf'. Some of my carpenter friends had a pet name for City Lumber....Shitty Lumber.

10:50 AM  
Blogger Auntie said...

Jose - that cracked me up !!

And anonymous...thanks for bringing back the scarf and barf memories. I had forgotten about that! - And the Pig isnt open around the clock anymore? Where have I been?

12:26 PM  
Blogger Beth said...

I'd love to see the clientele for your new business venture.

We call McDonalds "McPukes" and refer to Canadian Tire (a national icon) as "Crappy Tire." Neither "diss" hurts their business. Oh, well.

6:41 AM  
Blogger The Guy Who Writes This said...

Auntie, you obviously haven't been out looking for a meal after 11pm in the last 15 years or so.

Jose, nuff said.

Anon, anyone who uses City in their name should know better.

Beth, actually I'm not starting a business at all. I just figured it was a good way to close a story.

5:22 AM  

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