If you have a business that requires you drive to meet clients or even drive clients you have a problem. OK, let’s say I have someone come over to give me an estimate and they show up in a BMW or a Mercedes I am immediately suspicious that I am going to be charged too much, but if they show up driving a piece of crap I question if they are actually professional enough to deserve my business. So what’s a business person to do?
The answer is to buy and drive a restored classic. The cool thing about classics is that it shows you have an eye for detail and a reverence for history and transportation. It shows you can really take care of stuff especially if you lie and tell your clients you’ve been driving it since you were 17. Clients will immediately like you and be fascinated by you, and then the product will become an extension of how cool your car is.
Now, I’m sure that there are people who will say that the type of car isn’t important, but trust me, if you pull up in a shinny classic people will notice and appreciate your ride. You will always hear, “I had an uncle who had one of those.”
If you think a restored car would be too over the top, try one that is not restored, yet serviceable. I have a friend who drives this old Studebaker. The original upholstery should be replaced, the paint is a little dull, but the body is in great shape. Everywhere he goes he gets into conversations about his car. He immediately becomes more likable because he has a cool car. This could work for your business.
A funny story he told me about people wanting to talk to him about his car was when he was going to hear Senator Ron Wyden speak. He arrived later than he wanted and he wanted to park and rush into the auditorium, but as he got out of his car he heard someone say, “Hey a Studebaker, I have one of those.” My friend thought, “Oh shoot, I’m late for the talk and someone wants to chat up my car, again…” He turns around and the person talking to him was Ron Wyden. That was as good as it gets. He got to chat it up with Ron one on one, and neither cared if they were late.